The Matrix Map: A Powerful Tool for Mission-Focused Nonprofits

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The Matrix Map is a visual tool that plots all of the organization's activities-not just its programs-into a single, compelling image. By illustrating the organization's business model-through a picture of all activities and the financial and mission impact of each one-it supports genuinely strategic

Click for full article at Nonprofit Quarterly, and suggestions about how to
make a matrix map of your organisation.


This article is adapted from sections in Nonprofit Sustainability: Making Strategic Decisions for Financial Viability by Jeanne Bell, Jan Masaoka, and Steve Zimmerman. It was originally posted on blueavocado.org in two parts.

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