We are inundated with trends. Some last, many others don't. What doesn't change is the constant claim that each is a game-changer — a revolution. Is it?
Standing apart from the crowd to instill perspective can impact the livelihood of those who rely on hip messaging. Nonetheless, if your boots are on the ground with entities which deserve a balance of solid expertise and vision to move them forward, it is imperative you provide best practice advice which achieves this objective. Listen to your clients, and devise a strategy which addresses legitimate needs whilst preparing them for the future.
I'm a big tech head. Sometimes for its mere sake, but also because I get the tool and its practical, social, psycho-emotional, and environmental possibilities. That being said, society would be rather a bore if we were all the same. The variety is what keeps us interesting, adds contextual depth, and makes for excellent history and storytelling.
A large percentage of my clients are Ivy League graduates with advanced degrees who've competitively acquired their leadership positions. Many could do the work I offer, but instead choose to hire professionals so they can remain focused on core objectives. Because of this demographic, I am mindful of my approach and make a concerted effort to know my audience.
Knowing when to lead, follow, and/or inspire is a critical skill set.